Differential Games in Marketing

Cover of: Differential Games in Marketing |

Published by Springer .

Written in English

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Subjects:

  • Marketing - General,
  • Operations Research,
  • Business & Economics / Marketing / General,
  • Business / Economics / Finance

Edition Notes

Book details

ContributionsSteffen Jorgensen (Editor), Georges Zaccour (Editor)
The Physical Object
FormatHardcover
Number of Pages200
ID Numbers
Open LibraryOL9864429M
ISBN 101402070659
ISBN 109781402070655

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Out of 5 stars Well written book on differential games. Reviewed in the United States on June 1, Verified Purchase. Covers the subject matter well and is a good introduction to differential games and the issues involved. I would recommend this book to others.

Read more. by: The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial Differential Games in Marketing book main concepts in differential games.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Cited by: Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.

The book conveys to the reader the state of the art of research in marketing applications of differential game theory. "Differential Games in Marketing conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.".

In the study of competition, differential games have been employed since a article by Charles F. Roos. The first to study the formal theory of differential games was Rufus Isaacs, publishing a text-book treatment in One of the first games analyzed was the. International Game Theory Review Vol.

06, No. 02, pp. () BOOK REVIEW No Access BOOK REVIEW: Differential Games in Marketing. By Steffen Jørgensen and Georges ZaccourCited by: 1. BOOK REVIEW: Differential Games in Marketing. By Steffen Jørgensen and Georges Zaccour Article (PDF Available) in International Game Theory Review 06(02) November with ReadsAuthor: Simon Pierre Sigué.

Differential Games in Marketing by Steffen Jorgensen,available at Book Depository with free delivery worldwide. Get this from a library. Differential games in economics and management science. [Engelbert Dockner;] -- A comprehensive, self-contained survey of the theory and applications of differential games, one of the most commonly used tools for modelling and analysing economics and management problems which.

Cite this chapter as: Jørgensen S., Zaccour G. () A Brief Tutorial On Differential Games. In: Differential Games in Marketing. International Series In Quantitative Marketing, vol Cited by: Book: R. Isaacs, Differential Games: A mathematical theory with applications to warfare and pursuit, control and optimization, Later the theory was developed by many contributors including A.

Merz and J. Breakwell. More recent contributions by T. Basar and coworkers. Book: Basar and Olsder, Dynamic Noncooperative Game Theory, File Size: 1MB. In an iterative method for approximate optimization based on the principle of extremal shift from the theory of positional differential games [N.

Krasovskii and A. Subbotin, Positional. Differential Game Theory with Applications to Missiles and Autonomous Systems explains the use of differential game theory in autonomous guidance and control systems. The book begins Differential Games in Marketing book an introduction to the basic principles before considering optimum control and game theory.

Two-party and multi-party game theory and guidance are then covered and, finally, the theory is demonstrated. This book is a comprehensive, self-contained survey of the theory and applications of differential games. No prior knowledge of game theory is assumed, although a basic knowledge of linear algebra, ordinary differential equations and mathematical programming is required.

This book is designed as Price: $ The last two chapters, 11 treat differential games in marketing and differential games in resources and environmental economics. Of special interest to the reader is the further reading section found at the end of each chapter.

Free 2-day shipping. Buy International Quantitative Marketing: Differential Games in Marketing (Hardcover) at nd: Steffen Jorgensen; Georges Zaccour. Markets are dynamic and involve oligopolistic competition, so the fit between differential games and marketing science is a natural one.

This tutorial presents an overview of differential games, and discusses examples of differential-game models used in marketing science, focusing on models involving advertising. Part Two offers applications to capital accumulation games, industrial organization and oligopoly games, marketing, resources and environmental economics.

Reviews ‘This book brings together the various strands of knowledge on non-cooperative differential games for the first by: 1. The paper investigates the impact of retailer's myopic behavior on the strategies and outcomes of channel members.

Myopia means that the retailer disregards the evolution of the state of the system when optimizing her payoff. The channel is formed of a single manufacturer selling her product through an exclusive retailer.

The manufacturer controls the wholesale price and the advertising rate. Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science. This volume explores the application of these methodologies to new as well as to classical decision problems in management sciences and.

In the development of their dynamic strategies, the marketing and operations functions within a firm have differing objectives, and conflict between the two functions is common. The strategic interdependence involving marketing and operations decisions is modeled as a noncooperative differential by: Differential Games a branch of the mathematical theory of control, dealing with the control of an object in conflict situations.

In differential games the possibilities of the players are described by differential equations containing control vectors, manipulated by the players.

In choosing his control, each player can use only current information on. Differential advantage refers to a set of unique features, benefits or characteristics of a firm or a business which sets it apart from its competitors for its target market.

It differs from comparative advantage where a firm has an upper hand over its competitor in a directly comparable feature and is a relatively more subjective measure. Those in all aspects of economics, as well as in industrial organizations, decision sciences, management science, marketing, operations research and quantitative methods will benefit from this ential Games in Economics and Management Science (Paperback) Specifications.

Publisher. Steffen Jørgensen received an MS (Economics), specializing in marketing and statistics, and a Ph.D. degree in applied optimal control from the Copenhagen School of Economics and Business Administration. He was awarded a higher doctorate by Odense University, in applied optimal control and differential games.

The latter are his main research areas in which he has published about 60 by: Download Mathematics (Academic) Books for FREE.

All formats available for PC, Mac, eBook Readers and other mobile devices. Large selection and many more categories to choose from. - Page 3. A comprehensive, self-contained survey of the theory and applications of differential games, one of the most commonly used tools for modelling and analysing economics and management problems which are characterised by both multiperiod and strategic decision making.

Although no prior knowledge of game theory is required, a basic knowledge of linear algebra, ordinary differential equations. However, applications are limited in the package for solving dynamic optimization problems, since there exist many problems for which the package cannot be applied.

In this paper, we revise and expand it so that it can be widely used. By further expanding the package above, we can solve differential games.

Differential pricing is a type of pricing strategy in which a product or a service is charged differently based on various parameters like the customer, characteristics the quantity of product, different circumstances or mode used etc. It follows the key pricing principle that some customers are willing to pay more than others for a product as they may value the product more.

BioShock 2 () Based on the success of its predecessor, dystopian first-person shooter BioShock 2 had a lot to live up to. In March the 2K Games marketing team unleashed the narrative-led “Something in the Sea” viral site, which according to Gamespot was aimed at the “core community of rabid fans.” Then on August 8 of the same year empty bottles of fictional wine were.

As Francesco eludes to, there’s tons of applications. Any work revolved around modeling structures, fluids, pollutants and more can be modeled using differential equations.

If you have any complicated geometries, which most realistic problems have. Game theory is the study of mathematical models of strategic interaction among rational decision-makers. It has applications in all fields of social science, as well as in logic, systems science and computer ally, it addressed zero-sum games, in which each participant's gains or losses are exactly balanced by those of the other participants.

Models in marketing with asymmetric reference effects lead to nonsmooth optimization problems and differential games which cannot be solved using standard methods. In this study, we introduce a new method for calculating explicitly optimal strategies, open-loop equilibria, and closed-loop equilibria of such nonsmooth by: Book Description This is a four unit module that covers the basic concepts of the differential and integral calcualus of functions of a single variable, sequences of real numbers and infinite series of both real numbers and of some special functions differential and integral calculus of functions of several variables.

Differential Equations in Economics 5 analytic methods to discuss the global properties of solutions of these systems.

He considered it more important to have a global understanding of the gross behavior of all solutions of the system than the local behavior of particular, analytically precise solutions. The study of File Size: KB. Some features of Differentiated Marketing are: A.

Differentiated Marketing also called as multisegment marketing is wherein a company attempts to appeal to two or more clearly defined market segments with a specific product and unique marketing strategy tailored to each separate segment.

Firms such as Maruti-Suzuki use differentiated marketing to attract all segments. The Market for Video Games 2. Marketing Strategy and the Marketing Mix 3. Video Game as Products or Services 4. Brands and Video Games 5. Marketing Communication and Video Games 6. Marketing Research for Game Development Part II: Challenge 7.

Postmodern Marketing 8. Marketing as Practice 9. The Future of Game Development Part III: Explore differential inclusions. However, the book is not addressed to mathematicians. The topic could be classified as applied mathematics, but it is rather on modeling and simulation.

The aim of the book is to show some properties and applications of differential inclusions, not very popular among the people who work in the field of. LQ Dynamic Optimization and Differential Games is an assessment of the state of the art in its field and the first modern book on linear-quadratic game theory, one of the most commonly used tools for modelling and analysing strategic decision making problems in economics and management.

Linear quadratic dynamic models have a long tradition in Author: Jacob Engwerda. MULTI-NEW PRODUCT COMPETITION IN DUOPOLY: A DIFFERENTIAL GAME ANALYSIS N. MEDHIN AND WEI WAN Department of Mathematics, North Carolina State University Raleigh, NC ABSTRACT. We use a differential game approach to study some aspects of the dynamics and competition in marketing.

The Introduction to Marketing simulation will introduce your students to the basic concepts of marketing. They will develop and execute a complete marketing strategy in a game-like business environment.

The simulation is ideal for marketing principles and introductory marketing courses. () Zero-sum state constrained differential games: existence of value for Bolza problem.

International Journal of Game Theory() Suboptimal Approaches to Multiplayer Pursuit-Evasion Differential by: Optimal resource allocation in the difference and differential Stackelberg games on marketing networks Alexei Korolev and Gennady Ougolnitsky7 (2): doi: /jdg + [Abstract] (87) + [HTML] (36) + [PDF] (KB).

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